✨ Etsy Ads Checklist: Get Your Listings Ready to Shine! ✨
Thinking about running Etsy Ads?
Wait! Before you start throwing money at paid promotions!
First, We need to make sure your listings are fully optimized to attract those clicks…
We want to make sure were keeping your shopper engaged and loving your shop..
And most importantly we want those views converting into cha-things!
Use the checklist I created below to make sure your shop is prepped and ready to make the most of Etsy Ads:
#1 Nail Your Titles with SEO
- The first thing shoppers (and Etsy’s algorithm) see is your product title, so make it work for you!
- Start with your most important keywords—what would your ideal customer search for?
- What would your ideal customer be literally be typing into the search bar to find you??
- Keep it clear and natural (no keyword stuffing, please!)
- Make sure it reads well and grabs attention in search results.
- We do not want to confuse Etsy your customers.
- When they read your listing title they should know exactly what they’ll be clicking on.
#2 Perfect Your Product Photos
I’m sure you’ve heard it over and over again! Because its True! Your Product photos are King!
- Your first listing photo is everything—this is what Etsy Ads will showcase!
- Use high-quality, well-lit images that stop the scroll.
- Lifestyle shots? Yes, please! Show how your product is used in real life.
- Keep your backgrounds clean, bright, and on-brand.
#3 Optimize Tags & Keywords
- Etsy gives you 13 tag slots—so use them all!
- Research high-performing keywords your audience is actually searching for.
- Mix broad and niche tags for better visibility (think “personalized gift” + “custom leather keychain”).
- Update your tags seasonally or when trends change.
Are you having trouble coming up the right keywords to use for your Etsy Shop??
I have the perfect tool for you! and her name is ALURA!
And she’s pretty much my best friend and personal Etsy Assistant all tied into one!
Alura is amazing and a god send for any Etsy seller that’s struggling!
Not interested In a tool?
No worries I got you..
I created this easy Etsy SEO guide to help!
Its everything you need to know about Etsy seo and how to find the keywords in your shop. You can get the guide here >>> Etsy 101: Beginners Guide to Etsy SEO
#4 Write Descriptions That Sell
- Your description isn’t just a place to dump details—it’s your sales pitch!
- Start strong! Use keywords early on to help Etsy’s search algorithm.
- Tell a story—why should someone buy this? How will it improve their life?
- Cover key details like materials, dimensions, and care instructions (fewer customer questions = more conversions!).
- Monitor the performance of your ads through Etsy’s analytics tools and refine your listings based on what’sworking
Looking for more help on how to craft the perfect listing descriptions?
Check out this post I wrote it goes a lot deeper into writing listing descriptions that sell! >>>Click here to take you there
5. Highlight Your Best-Sellers
Not all listings perform the same, so put your ad dollars where they’ll work hardest.
- Focus on items that already have strong reviews or steady sales.
- Promote products with high profit margins so you get the best return on investment.
- Test different listings to see which ones bring in the best results.
6. Price Smartly
Your pricing needs to hit that sweet spot—too high, and shoppers move on; too low, and you lose profit.
- Check out competitor pricing to stay competitive.
- Consider offering free shipping or bundle deals to increase conversions.
- Use Etsy’s sale features to make your listings more enticing.
7. Double-Check Your Categories & Attributes
Etsy’s search relies heavily on categories and attributes, so make sure yours are accurate.
- Choose the most relevant category for each product.
- Fill out all available attributes to increase search visibility, like materials, occasion, and style.
8. Review, Adjust, Repeat
Etsy Ads aren’t “set it and forget it.” Check in often and tweak as needed.
- Track ad performance in your Etsy stats.
- Experiment with promoting different products—some might surprise you.
- Adjust your budget based on what’s working and what’s not.
By taking the time to optimize your listings first, you’ll stretch your ad budget further, bring in more traffic, and boost your sales without wasting money.
Have you tried Etsy Ads before? What’s been your experience? Drop your thoughts in the comments!
