Hi, I’m Heather — the maker behind That Handmade Hustle!

I know exactly what it feels like to dream of turning your creativity into something more.

For years, I balanced crafting, selling on Etsy, and figuring out all the behind-the-scenes pieces that come with running an online shop.

And let me tell you… trying to juggle SEO, branding, marketing, and photography — all while still making time to actually create — can get overwhelming fast.

Some days, I didn’t even want to create after all the exhausting research.

That’s why I started That Handmade Hustle — a space designed to empower makers to become entrepreneurs and build a life they truly love.

Here, you’ll find:

✨ Step-by-step Etsy tips & tricks
✨ Free resources + tools to grow your shop
✨ Honest advice (because I’ve been exactly where you are!)
✨ Shop audits + listing optimization help
✨ And most importantly… a whole lot of encouragement & support 💕

One thing you should know about me? I don’t give up.

If something doesn’t work, I treat it as a lesson — not a failure.

I’ll tweak the strategy, try again, and keep pushing forward until it clicks.

When I first started Etsy, I went all in.

I learned everything I could about SEO, product photography, branding, customer experience, and packaging — because I wanted my shop to stand out and succeed.

Now, I want to take everything I’ve learned over the past 5 years and help you do the same.

My goal is simple:

help you skip the overwhelm, grow your confidence, so you can start seeing real results in your handmade business.

So grab a coffee, dive into the blog, and let’s build your hustle together.

xox 💗 Heather