Where to Find Keywords in Your Etsy Shop: A Guide for Sellers
Welcome back to the Etsy Growth Hub! Today, we’re diving into a crucial aspect of your shop’s visibility: keywords. Keywords are the words or phrases potential buyers use to find products like yours. Etsy’s algorithm relies heavily on keywords to determine where your listings show up in search results, so knowing where to place and find them in your shop is essential.
For even more tips on Etsy SEO and keyword strategy, join our Etsy Growth Hub Facebook group to connect with fellow Etsy sellers who are also focused on growing their shops.
Let’s break down the primary places in your shop where keywords make a difference!
1. Product Titles
Your listing titles are one of the most important places to put your keywords. Think about what buyers might type into the search bar to find your product. Keep the title clear, descriptive, and relevant. Aim to include the most important keywords toward the beginning of your title, as these words carry more weight in search results.
Tip: Avoid keyword stuffing! Too many keywords can make your title look cluttered and confusing. (Need help brainstorming? Check out discussions in the Etsy Growth Hub Facebook group for support and inspiration!)
2. Tags
Tags are Etsy’s primary way of understanding what your item is about, so be strategic with these. Each listing can have up to 13 tags, and each tag can be up to 20 characters long. Use tags that describe your product type, style, materials, and any special features. Think of tags as another way for customers to find your item, especially if they’re using niche search terms.
Tip: Don’t repeat words that are already in your title; Etsy combines these terms automatically, so using unique tags will give you broader reach.
3. Product Descriptions
While Etsy doesn’t directly index descriptions for search, Google does! Writing detailed descriptions using keywords can help your products appear in Google search results. Describe your product in a way that answers buyers’ questions, using natural language and relevant keywords.
Tip: Need feedback on your descriptions? Our Facebook group is a great place to share ideas and get insights from other sellers.
4. Categories and Attributes
When setting up a listing, Etsy allows you to choose categories and attributes. These categories act like keywords and help your listing appear in related searches. Be specific when selecting categories, as Etsy will automatically add additional tags based on these selections.
Attributes, like color, material, and size, allow you to add further details that shoppers may search for. These help make your listings more discoverable in Etsy’s filters.
5. Shop Sections
If you have multiple types of products, organize them into shop sections. Shop section names act as keywords, so using clear and relevant titles helps buyers and Etsy understand what each section contains. This can help your shop get extra search visibility for specific product types.
6. Shop Title
The shop title is a small area right under your shop name where you can add a short description (up to 55 characters) of what you sell. Keywords in this title are picked up by search engines, so including your main keywords here is a great way to capture extra attention.
Tip: Not sure what keywords best represent your shop? Get ideas from others in the Facebook group to ensure you’re using effective keywords here!
7. About Section
Although the About section isn’t directly indexed by Etsy’s search, it’s a good place to use keywords naturally to share more about your shop and products. This section may also be picked up by Google, so using keywords here can help with external search visibility.
Final Thoughts
Placing the right keywords in the right places helps potential customers find your shop more easily. Etsy’s algorithm and search engine algorithms rely on these keywords, so take the time to research terms that describe your products well and use them strategically throughout your listings.
If you’re ready for even more Etsy tips, inspiration, and feedback, join the Etsy Growth Hub Facebook group and connect with a community of supportive Etsy sellers just like you. Let’s get those keywords working for you!
