How to use Alura to find Winning Keywords!
Keyword research might sound like something only tech gurus do, but in reality, it’s one of the best ways to make your Etsy listings shine. The right keywords can help your shop stand out and drive sales, and with tools like the Alura Keyword Finder, it’s easier than ever to find them. Let me walk you through how to use this tool and show you why keyword research is a game-changer for your shop.
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Why Keywords Matter on Etsy
Think of keywords as the bridge between your shop and your customers. When shoppers type something into the Etsy search bar, they’re using keywords. The goal is to figure out what those keywords are so your products appear in search results. Choosing keywords with high demand and low competition can help you attract more shoppers without getting lost in a sea of listings.
Meet the Alura Keyword Finder
If you’ve been struggling to find great keywords, let me introduce you to your new best friend: the Alura Keyword Finder. This tool connects directly to Etsy to analyze search trends and provide data on keywords, making it easy to identify the ones that will work best for your shop.
Here’s why it’s awesome:
- Super Speedy Searches: Up to 13 times faster than before!
- Tons of Suggestions: Up to 41x more similar keywords.
- Seasonal Insights: Discover trending items and patterns.
- Detailed Metrics: Search volume, competition, and conversion rates—all in one place.
How to Use the Keyword Finder
Using the Alura Keyword Finder is a breeze. Here’s how:
- Enter a Keyword
Type something related to your product into the search bar (e.g., “Ghost Blanket”) and hit enter. - Review the Metrics
The tool will display key data like:
- Search Volume: How many people are searching for this keyword each month.
- Competition: The number of listings using this keyword.
- Conversion Rate: The percentage of visitors who make a purchase.
- Score: A 0-100 rating of the keyword’s overall potential.
- Pick the Best Keywords
Look for keywords with high search volume and low competition. Bonus points for high conversion rates!
Example: Let’s Search “Ghost Blanket”
Imagine you’re selling a cute, cozy ghost-themed blanket. You type “Ghost Blanket” into the search bar, and voilà—keyword metrics appear:
- Search Volume: 8,000 monthly searches (hello, demand!).
- Competition: Moderate (room to stand out!).
- Seasonal Trends: This keyword peaks around Halloween—great for planning ahead.
You can also check out similar keywords like “spooky blanket” or “Halloween throw” for even more options.
Pro Tips for Getting the Most Out of Your Research
- Filter & Sort: Use filters to find Etsy-friendly tags or sort by metrics like conversion rate.
- Spy on Top Sellers: Check which tags successful shops are using, then add those to your list.
- Save & Export: Found a bunch of great keywords? Save them to your favorites or export them to a CSV file for easy access.
Make Your Keywords Work
Now that you’ve got your keywords, it’s time to put them to work! Use them in your product titles, descriptions, and tags. The more strategic you are, the better your chances of getting discovered by shoppers.
Ready to Try It?
Keyword research doesn’t have to be overwhelming. With tools like the Alura Keyword Finder, it’s straightforward and (dare I say) kind of fun! Take your time experimenting with different keywords and watch how they transform your shop’s visibility.
use the code “PUTNAM15” to receive 15% off your first month!
If you’ve got any questions or need help, drop a comment below or reach out. Happy keyword hunting!
