A beginners guide on How to use Etsy Ads and how to make Etsy Ads work for your shop!
Using Etsy Ads can be a game-changer for getting your shop in front of the right buyers. Etsy Ads make your listings more visible to millions of potential customers searching for products like yours.
This guide walks you through everything you need to know.
From setting your budget to understanding what to expect during the first 30 days of your campaign.
What Are Etsy Ads?
Etsy Ads are a simple way to promote your shop’s listings in Etsy’s search results. You set a daily budget, launch your campaign, and Etsy automatically optimizes how your budget is spent.
Over time, this strategy helps increase your shop’s visibility and connects you with motivated buyers.
Sounds easy enough.. Right?
It actually is..
How to Set Up Your First Etsy Ads Campaign
- Set Your Daily Budget:
Start with a daily budget of $3–$5 to gather enough performance data for your campaign. This budget ensures that Etsy has the resources it needs to test and optimize your ads effectively. - Promote All Active Listings (At First):
To give Etsy’s responsive algorithm the most on point data. You’ll want to start with promoting all your active listings. This provides the system with more insights into shopper behavior and helps identify which listings resonate most with your buyers. - If Budget Is Limited:
For sellers with a tight budget or a large inventory, focus on promoting top-performing listings. Try out different strategies for choosing which listings to advertise, like prioritizing seasonal products or bestsellers.You can start with as little as $1 if your worried about spending to much
What to Expect in the First 30 Days
Etsy Ads take time to optimize. Here’s a breakdown of what happens during your campaign’s first month:
- Phase 1: The Learning Period (Weeks 1–2)
- Your ads start to connect with shoppers searching for relevant keywords.
- Etsy collects data on clicks, searches, and buyer behavior to figure out trends.
- During this phase, avoid making changes to your campaign, as Etsy’s algorithm needs time to adapt and refine.
- Phase 2: Early Perfecting (Weeks 2–3)
- Etsy starts tweaking your ad placements based on performance data.
- If you’re not seeing clicks yet, don’t worry! Ads often take a few weeks to gain traction.
- Remember, shoppers can click an ad but return later to finish the sale. Etsy counts sales made within 30 days of an ad click toward your campaign results.
- Phase 3: Gaining Momentum (Weeks 3–4)
- Your ads gain more impressions and clicks as the algorithm fine-tunes performance.
- Use the Etsy Ads dashboard to monitor data like top-performing keywords and listings.
- Consider how you can use this data—adding similar inventory or updating keywords on other listings to boost their visibility.
- Phase 4: Review and Refine (After 30 Days)
- After a full month, review your campaign’s performance in the Etsy Ads dashboard.
- Identify which listings and keywords drove the most sales.
- Use these insights to decide which listings to continue promoting and how to adjust your budget for future campaigns.
Pro Tips for Etsy Ads Success
- Patience Pays Off: Let your campaign run for at least 30 days before making adjustments. This gives Etsy enough time to collect data and optimize effectively.
- Focus on Quality Listings: Ensure the listings you promote are optimized. Make sure they have strong photos, detailed descriptions, and competitive pricing to encourage clicks and conversions.
- Stay Engaged with Your Data: Regularly review your Etsy Ads dashboard for insights into shopper behavior and ad performance.
The Best Thing Etsy Ads Will Give You!
When you turn on Etsy Ads In your shop the Etsy Ads Dashboard will be at your disposal.
What does the Etsy Ads Dashboard do for you exactly?
Its like a keyword gold mine for your Etsy Shop!
It shows you the actual keywords your shoppers are searching for and most importantly clicking on!
This is HUGE!
It shows you what keywords you can and should be using in most of your listings! Because these are the Keywords your customers are actually using when typing into the search bar.
You can then use these keywords and go back and add these to your other listings.
Still having trouble with Keywords?
I have a blog post here that helps you to easily find them.. Check that out>>> here..
Or you can grab the Keyword guide I made. That will help you identify exactly where to find your The right Keywords for your title and tags.
You can get the Keyword Guide >>>> Here!
By following these steps and giving your campaign time to optimize, you’ll set your shop up for advertising success. Ready to start? Dive into Etsy Ads today and reach more buyers who are looking for exactly what you’re selling.
